Wonder how to stay out the Gmail promotions tab with Sendinblue? Let us tell you all about it.

If you’re using Sendinblue to send emails to your subscribers, you may have noticed that some of your emails are ending up in the Gmail Promotions tab. This can be frustrating, as it can make it harder for your subscribers to find your emails and may result in lower engagement. Here are some tips on how to stay out of the Gmail Promotions tab with Sendinblue.

1) Use a double opt-in process for your email list.

The double opt-in process is a way to confirm that someone wants to receive emails from your business and has provided a valid email address. When a new subscriber signs up for your email list, they are sent a confirmation email that contains a link. The subscriber must click this link to confirm their subscription and complete the opt-in process.

Using a double opt-in process has several benefits. Firstly, it helps to ensure that your email list is composed of engaged and interested subscribers. People who are genuinely interested in your business are more likely to open and engage with your emails, which can improve your deliverability and increase the chances of your emails landing in the primary inbox.

Secondly, the double opt-in process helps to reduce the risk of spam complaints and unsubscribes. By requiring subscribers to confirm their subscription, you can reduce the chances of people signing up using fake or borrowed email addresses. This can help to improve the reputation of your business and protect your email deliverability.

Finally, the double opt-in process can help to ensure that you are in compliance with email marketing laws and regulations. In many countries, it is required by law to use a double opt-in process to confirm that someone has consented to receive emails from your business. By following best practices and using a double opt-in process, you can protect your business and ensure that you are following the law.

2) Avoid using spam trigger words and phrases.

Spam trigger words and phrases are words or phrases that are commonly used in spam emails and are flagged by email filters as potentially spammy. If you use these words or phrases in your emails, it may increase the chances of your emails being marked as spam and ending up in the Promotions tab or being blocked entirely.

Some examples of spam trigger words include “free,” “earn money,” “buy now,” and “click here.” These words are often used in spam emails to try to entice people to take a desired action, such as clicking a link or purchasing a product.

To avoid using spam trigger words and phrases in your emails, it’s important to review your emails before sending them out. Look for any words or phrases that may be flagged as spammy and consider rephrasing them or using alternatives. It’s also a good idea to avoid using all caps or excessive punctuation, as these can also be indicators of spam. By following best practices and avoiding spam trigger words, you can improve the chances of your emails being delivered to the primary inbox.

3) Use a clear and concise subject line.

The subject line of your email is the first thing that a recipient sees when they receive your email, and it can be a key factor in determining whether they open it or not. To increase the chances of your emails landing in the primary inbox, it’s important to use a clear and concise subject line that accurately reflects the content of your email.

Avoid using spam trigger words or being too salesy in your subject line. These can be red flags for email filters and may increase the chances of your emails ending up in the Promotions tab. Instead, focus on using a subject line that clearly and accurately summarizes the content of your email.

Personalization can also be helpful in getting your emails noticed and avoiding the Promotions tab. By using the recipient’s name or other personal information in the subject line, you can increase the chances of your emails being opened and improve your chances of landing in the primary inbox. Just be sure to keep it professional and avoid being too spammy or salesy. A efficient solution on how to stay out the Gmail promotions tab with Sendinblue.

4) Use a consistent sending frequency.

Sending emails too frequently or too infrequently can have a negative impact on your email deliverability and increase the chances of your emails ending up in the Promotions tab. If you send emails too frequently, you run the risk of overwhelming your subscribers and causing them to unsubscribe or mark your emails as spam. On the other hand, if you send emails too infrequently, your subscribers may forget about you and may not be as engaged when you do send emails.

To avoid these issues, it’s important to find a sending frequency that works for your business and your audience. This may require some trial and error, as the optimal sending frequency can vary depending on your industry, the type of content you are sending, and the preferences of your audience.

Once you have found a sending frequency that works for you, it’s important to try to stick to it as consistently as possible. This can help to ensure that your emails are delivered to the primary inbox and that your subscribers are engaged and interested in your content. Just be sure to monitor your email metrics and make adjustments if needed to ensure that you are finding the right balance.

5) Segment your email list.

Segmenting your email list is the process of dividing your list into smaller groups based on shared characteristics or interests. This can be an effective way to send targeted and relevant emails to specific groups of subscribers and improve the overall effectiveness of your email marketing campaigns.

There are many ways to segment your email list, including by demographics (age, gender, location), interests (product preferences, hobby), engagement (open and click-through rates), or behavior (purchase history, website activity). By segmenting your list, you can create more personalized and relevant emails that are tailored to the specific interests and needs of each group.

Segmenting your email list can have several benefits. Firstly, it can help to increase engagement, as subscribers are more likely to open and engage with emails that are relevant to their interests. This can improve your deliverability and increase the likelihood that your emails will end up in the primary inbox. Secondly, segmenting your list can help to improve the overall effectiveness of your email marketing campaigns, as you can create more targeted and relevant messages that are more likely to convert. Finally, segmenting your list can help to improve the customer experience, as your subscribers will receive emails that are more tailored to their interests and needs.

6) Use a clear and professional email design.

The design of your emails can have an impact on your deliverability and placement in the inbox. To increase the the probability that your emails would be sent in the primary inbox, it’s important to use a clear and professional email design that is easy to read and navigate.

Some best practices for email design include:

• Using a clear and simple layout: Avoid using too many images or cluttered layouts, as these can be spam indicators and make it harder for users to read your emails.
• Using a responsive design: Make sure that your emails look good on both desktop and mobile devices by using a responsive design.
• Using a clear and legible font: Choose a font that is easy to read and avoid using small or hard-to-read fonts.
• Using alt text for images: Use alt text to describe the content of your images in case they don’t load properly.
• Using a clear and visible call to action: Make it easy for users to take the desired action by using a clear and visible call to action.

Conclusion

By following these tips, you can improve your chances of staying out of the Gmail Promotions tab with Sendinblue and increase the visibility and engagement of your emails. Keep in mind that these are just a few of the many factors that can affect your deliverability, and it may take some trial and error to find the right strategy for your business. Nevertheless, you have now the basics on how to stay out the Gmail promotions tab with Sendinblue.